Behavioral Archetypes Profile

This redesign of Behavioral Archetypes was done for Mad*Pow. Behavioral Archetypes give a high-level view of user behaviors, motivators, needs, and problematic areas where improvement is needed. These help us understand people and their behaviors better. Behavioral Archetypes give us a visual representation of how users might react to products and services, and also help the client understand their target audiences better. 

Mad*Pow

2022