UX/UI
Insights and Case Studies
Insights and case studies designed for devices. These assets were made for external use — in some cases privately — as a sales tool for the business development team to share with prospective clients, HXD/FXD event attendees/speakers, and other Mad*Pow partners.
Mad*Pow
2020-2023
Workshop Campaign
Email and landing page for Mad*Pow’s 2023 workshop campaign
Mad*Pow
2023
Behavioral Archetypes profile
This redesign of Behavioral Archetypes was done for Mad*Pow. Behavioral Archetypes give a high-level view of user behaviors, motivators, needs, and problematic areas where improvement is needed. These help us understand people and their behaviors better. Behavioral Archetypes give us a visual representation of how users might react to products and services, and also help the client understand their target audiences better.
Mad*Pow
2022
