The objective was to design a campaign with an e-blast component for their newest museum membership feature. This campaign is aimed to celebrate the CMCA's top successes. The CMCA expressed their desire to target a younger crowd; in addition to the email blast, a series of posters to compliment the digital components to intrigue the public. The posters work to engage the audience by calling on those to get involved with the museum; visiting the CMCA, directing users to digital platforms such as; the CMCA website and social media. The posters are correspond with an Instagram hashtag “#Top10Reasons” to help gain more of an online presence with a younger community.